Vizzela is a Brazilian cosmetics brand, especially known for its makeup products. For the awareness-raising campaign, we selected fifteen beauty influencers from our casting to review the project’s main products: the Satin Liquid Foundation, the Oh My Blush Liquid Blush, and the Cream Contour Stick. The reviews were conducted by influencers such as @kareenguimaraess, @isaplacucci, @saratorazzi, @sogarico, @gabirezendes, @kevinlopes, @clarakunning, @ducurvello, @carolmserrat, @amandinhascastro, @livibrigolini, @natdeusdara, @baarbaralopes, and @agatha, all highly engaged in the beauty niche. The review format proved to be particularly effective, highlighting the products’ selling points and highlighting their performance in a long shot.