iFood is the leading delivery platform in Latin America, connecting customers, restaurants, and delivery people in a simple and efficient way. Donna Agency has developed more than 10 campaigns for iFood through TTCX, including projects such as Mario Bros Gift Cards, iFood Markets, and iFood Club. In total, we produced more than 50 videos for TikTok, focused on paid media, using popular formats such as ASMR, green screen, and creative 3D techniques. These videos not only achieved high performance, but also generated a significant increase in traffic on the iFood app, in addition to significant impressions and conversions.