Avon is one of the largest and best-known cosmetics and beauty companies in the world. To promote its Power Stay, Crushed Crystals, Ultra Color, Color Energy nail polish lines, Exxtravagant mascara and Tratamake Radiante moisturizing treatment lipstick line, the brand entered into an 8-month partnership with one of the influencers in our casting, @kareenguimaraess (369K). The creative concept for the Reels and Stories formats promotes the importance of small self-care rituals, bringing the brand’s products to these moments of pause in the female universe. With the motto “Nothing Shakes You!”, Karen explores the security of the woman who, with her eyelashes and nails done, doesn’t want to go to war with anyone.