Oi Fibra is the fiber optic broadband internet service offered by the Brazilian operator Oi. In recent months, we have carried out several campaigns and projects with Oi Fibra, involving more than 10 talents and influencers. Some of the videos were promoted in prominent formats on paid media, such as TikTok Top View and Kwai Eye Max. The campaigns were disseminated on the platforms YouTube, Kwai, TikTok, Instagram and Facebook. The main challenge of these campaigns was to increase brand recognition and establish the credibility of Oi Fibra as a 100% fiber optic internet, highlighting its stability, quality and speed, which allow for a fully intelligent and connected environment. To this end, we took care to create a short, objective and yet creative script, using graphic resources such as 3D. All of the material had great performance on the platforms and received positive feedback from customers. We also carried out seasonal campaigns with influencers, such as those for Mother’s Day and Father’s Day, reinforcing the presence and benefits of the service at different times of the year.