Intua is a wellness and comprehensive beauty brand. Through TTCX, the brand approached us to creatively promote the benefits of skincare made with Intua. The goal of the campaign was to generate awareness and conversion of its main products. To produce four videos with paid media placement on TikTok, our strategy used the social network’s own resources, including green screens and animated filters with a touch of humor that bring the audience closer and capture their attention, essential points in projects like this. As a result, the campaign not only generated great awareness, but also achieved a conversion rate that placed it among the top 1% of videos in the fast-moving consumer goods sector on TikTok.