Haskell is a cosmetics brand that seeks to be a national reference in hair products with natural active ingredients, investing in technology and innovation. In 2023, we closed an advertising deal with an influencer from our casting, Alan Vivian. What was supposed to be another great one-off job turned into a product line signed by Alan and developed by Haskell, the Lamellar Liquid Mask. As part of the strategy to publicize the launch of this new product, we produced a 3D video and the brand closed new advertisements with other names from our casting on social media. Our advisor, Alan Vivian, participated in major cosmetics events with the brand, such as Beauty Fair.